Kimlan Cornell Co. Brand Identity
Role: Designer, Art Director, Photographer (All components)
KC Co. is my jewelry and accessories brand, launched in 2023, showcasing hand-crafted, slow-made products that prioritize artistry and distinctiveness. The logo, meticulously hand-drawn, reflects the unique and authentic craftsmanship that defines each piece in the collection.
Visit Kimlan Cornell Co. on Etsy → | Visit @_kc.co_ on Instagram →
final Logo
Two variations of the logo were created for optimal usage and creative flexibility across multiple media formats.
Logo Exploration
While the geometric, Bauhaus-inspired shapes reflected my personal style, I chose a friendlier and more legible logotype to create a brand mark that feels more accessible.
Final logo & letterform inking / initial logo ideation sketches
There were two clear winners that I continued to refine digitally, as you see above.
Etsy Shop Header
Social Media
Print Collateral
Business card & earring care cards: front and back
Booth signage
Product photography
Each image is carefully edited to balance brand aesthetic while matching the truest color of the product.
Instagram Highlights Iconography